Re-Marketing Flywheel Technique – The Big Brand Approach to Remarketing

I call this the re-marketing flywheel strategy, its a strategy where frequency and variance are key,

Why a flywheel I hear you ask. well this is a flywheel and its the only thing i could think of that fit the purpose of a analogy :)

 

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The flywheel itself is your re-marketing campaign, each ad or content type is a tooth in the wheel. The aim is  you try each tooth of the wheel until you find the tooth that converts the user.

People get tired of the same offer/product/ad, they may have different reasons for not converting. Some may not like the price, others may not understand the product, others may not trust you etc.

To combat this start to think about what users ask when they speak to you, think about their pain points what do they need to hear to convert? Start writing them down.

Also think about which channels you can utilise to get you message out there. Mix this with products you sell and you should have something like below.

Ad Types : Image ad, dynamic Re-marketing ad, video ad, text ad
Products: 1,2,3,4
Channels: Facebook, Twitter, YouTube, Display, Email, Direct Mail
Content: Frequently asked questions, New innovations, Product Review, Customer Testimonial, Sales letter, etc. Email, whitepaper with splinters, discount, blogs, info-graphics  etc

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Thoughts on how to be successful from a Marketer

For those who don’t know me, let me introduce myself. I’m a professional marketer. I have been lucky enough to work with large clients in the UK (billion turnover+) as well as assisting in creating very successful affiliate campaigns across Europe, America and Asia.

I am very good at marketing and consider myself to be truly grateful for the opportunities and the results I have managed to achieve so far in my career.

I wanted to write this blog because I have met many people that struggle to either achieve results for their clients/their own business or achieve success in their marketing careers.

My main goals are:

  • To help those looking to get better at marketing
  • To help people who are currently not seeing a return on their marketing campaigns
  • For those who are achieving great results, hopefully you will agree with this article

Disclaimer: I don’t want to offend anyone in this article – it is more about what has helped me get great results.  I will be honest though, when looking at why people aren’t getting results there are often some common flaws.

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